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Would you like to blog for Chapter
Published: 04 8月 17
Would you like to write a blog for us?
If you have ever wanted to write a blog post on your student experience, then we are looking to hear from you.
We are after guest posts for our Chapter website which gets millions of views a year. Blog posts can be on any subject relating to student life in London; music, exhibitions, your local area, favourite café or restaurant.
You could be an entrepreneur setting up your own business and want to get your voice heard, or an awesome cook who wants to share a recipe or just too excited to keep ideas to yourself. Share your student experience with us no matter the subject and you can see it posted on the Chapter site.
Below are some tips on what we look for here at Chapter for a great blog post.
How to write a great blog post
- Your copy needs to be approximately 700 words long.
- Adopt a conversational and informal style (but please avoid clichés), shorten your sentences if possible.
- Use common nouns as much as you can: “boots” and “apples” are much more evocative words than “footwear” and “produce”. The person reading your blog should be clear about what you are saying.
- Make your post unique, what could you do to be different.
- Try to find links to relevant articles about your blog subject, we are happy to send people to local businesses that are aligned with our values.
- Check your facts (we need to be accurate about what we post).
- Read what you’ve written aloud when you are done, is that how you would speak to your friends or family?
- Sending us a recipe or a blog about your favourite coffee shop? Then take some photos and send those in as well. Photos bring any blog post to life, a photo catches the readers eye and helps them to commit to reading the content and also helps craft a visually-memorable experience.
- Understand the legal issues of using photographs - basically all images should be your own.
- Finish your copy with a bang. An important ending is always crucial but keep your eye on the prize and wrap up your copy with your end goal in sight. The reader should be invited to take the next step or do the next logical thing. Is the reader ready to respond, to do, to click or to engage? Think about what you want them to do next.
- Structure your content, in order to communicate a concept, you need to organize your thoughts. When you have a structure, it will be reflected in the layout. A good blog should have headings, subheadings, paragraph breaks and maybe a bullet point or two.
We look forward to hearing from you. Chapter will respond to all successful bloggers.